Nike Scores with Jordan All-Star Weekend Exhibit - Event Marketer

Nike Scores with Jordan All-Star Weekend Exhibit - Event Marketer
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Nike Scores with Jordan All-Star Weekend Exhibit

Brand: NIKE
Agency: TANGRAM
Awards: EX AWARDS — BEST EVENT/ENVIRONMENT (CONSUMER)
Year: 2014
The Jordan brand traditionally launches the newest iteration of the Air Jordan shoe at All-Star Weekend, and 2013 was no different, except for one minor detail—Michael Jordan was turning 50. The stunning…
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