New Balance Passports Sweep Consumers off Their Feet - Event Marketer

New Balance Passports Sweep Consumers off Their Feet

DB_Silver_New Balance_2005 Ex
Brand: NEW BALANCE
Agency: GMR MARKETING
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2005
Proving events can indeed push volume—“It taught us an amazing amount,” says NB head of marketing and promotions Karin Piscitelli—New Balance used its sponsorship of the LaSalle Bank Chicago Marathon…
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