Netflix Engages 'OITNB' Fans With Pride Parade Floats

Netflix Engages 'OITNB' Fans With Pride Parade Floats - Event Marketer

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Netflix Engages ‘OITNB’ Fans With Pride Parade Floats

Case Study Details

Brand: NETFLIX

Agency: ALLIED EXPERIENTIAL

Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-C)

Year: 2016

Standing out at pride parades is no easy feat, but Netflix’s interactive “Orange is The New Black” float at the New York and Toronto pride parades did just that. Fans were able to join cast members…

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