NetApp’s Mobile Pub Cracks Open Client Conversations
When NetApp needed a new forum for its sales teams to interact with clients, they found the answer in a “mobile pub” that traversed the country in a months-long tour. The “Hops and iOPS” vehicle housed a fully functioning bar where clients could enjoy a beer and learn about the brewing process with a video featuring Dan Gordon, co-founder and brewing engineer of Gordon Biersch Brewing Company, along with seminars on NetApp technology.
Bar stools, a dart board, projector, LED screen, custom signage, lighting and brick paneling provided an engaging, casual forum for entertaining and educating clients.
The branded “Hops and iOPS” truck featured double doors with a full-width swing and tread plate bumper for easy throughput in and out of the vehicle. Inside, reclaimed wood, corrugated metal, rustic bolts and an aluminum-corrugated floor replicated a rustic pub feel.
The authentic, relaxed setting encouraged meaningful conversation and learning between clients and the sales team. The experience helped NetApp achieve its goal—to transcend the traditional sales call from the office environment and create a unique forum to host clients. We’ll drink to that.