Nestle Brews a Dolce Gusto Training Program - Event Marketer

Nestle Brews a Dolce Gusto Training Program

DB_Silver_Nestle_2009 Ex
Brand: NESTLE
Agency: THE ELEVEN AGENCY
Awards: EX AWARDS — BEST RETAIL/IN-STORE EVENT PROGRAM
Year: 2009
To position the Nescafé Dolce Gusto as a cost-effective alternative to major coffee house beverages and to excite retail salespeople about the product, the company sent retail staffers to one of 20 Dolce…
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