Nespresso Offers Personalized Sampling Engagement - Event Marketer

Nespresso Offers Personalized Sampling Engagement

DB_Nespresso_2014_ETA
Brand: NESPRESSO
Agency: HELIOS INTERACTIVE TECHNOLOGIES MAS EVENT + DESIGN OBSCURA DIGITAL
Awards: EX AWARDS — BEST OVERALL USE OF TECHNOLOGY
Year: 2014
Nespresso was interested in challenging the preconceptions of high-end coffee consumers, and showing them that the brand is as much of a coffee snob as they are. To introduce a wide variety of its coffees…
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