NBC News Experience Shines a Spotlight on Education - Event Marketer

NBC News Experience Shines a Spotlight on Education

DB_NBC_2012 Book
Brand: NBC NEWS
Agency: CIVIC ENTERTAINMENT GROUP
Awards: EX AWARDS — BEST EVENT/ENVIRONMENT (CONSUMER)
Year: 2012

NBC joined the discussion about how to improve the U.S. education system with a new program it dubbed NBC News Education Nation.

The centerpiece of the program was the EN Experience, a 2,500-square-foot interactive gallery open daily in high-traffic locations that was also a base for local broadcast coverage. The experience, aimed at the general public and school groups, utilized NBC News’ vast archives and mixed it with original content to show how American students are preparing to compete in the 21st century.

A video of NBC News anchor Brian Williams welcomed visitors as they entered. Inside, there was a series of static and digital features including interactive multiple-choice quizzes, animated motion graphics, two 30-foot-by-four-foot interactive video walls and a 22-foot-by-four-foot video wall. Attendees could use an interactive widget to connect their interests to career options. A photo booth allowed visitors to add their photos to a digital yearbook at the gallery and on the program’s website. As a final stop, visitors were invited to record their reactions to the experience on interactive video screens and share their videos across their social networks.

More than 25,000 visitors toured the EN Experience and the effort attracted media coverage from The New York Times, NPR, Time, The Washington Post and The Wall Street Journal.

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