Nature Valley Lets Consumers Create Custom Packaging - Event Marketer

Nature Valley Lets Consumers Create Custom Packaging

DB_Ex 2017_Sampling Campaign_Gold_General Mills
Brand: GENERAL MILLS
Agency: HAVAS IMPACT
Awards: EX AWARDS — BEST SAMPLING CAMPAIGN
Year: 2017
General Mills’ Nature Valley brand has been around pretty much since its target millennial consumers were kids who carried them in their lunch boxes and snacked on them at soccer practice. Last summer,…
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