National Oilwell Varco Activates a Gallery Experience - Event Marketer

National Oilwell Varco Activates a Gallery Experience

Gold Winner—Designer/Builder: 2020 Exhibits | Client: National Oilwell Varco | Project: OTC 2014 (Best Use of Modular)
Brand: NATIONAL OILWELL VARCO
Agency: 2020 EXHIBITS
Awards: EXPERIENCE DESIGN AWARDS — BEST USE OF MODULAR
Year: 2014

National Oilwell Varco turned its brand and products into “objets d’art” with a gallery experience that gave attendees at OTC, the largest oil show in the world, a respite from the trade show floor. Each gallery offered a different thematic focus. In one, video screens mounted on stark white walls featured schematics and other branded content. Acrylic cases housed the brand’s products. Other larger equipment pieces stood throughout the space as “sculptures.” Art… meet science.

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