NASCAR Aims to Attract New York City Natives - Event Marketer

NASCAR Aims to Attract New York City Natives

DB_Gold_NASCAR_2009 Ex
Brand: NASCAR
Agency: LEADDOG MARKETING GROUP
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (CONSUMER)
Year: 2009
To turn New York City natives into NASCAR fans and showcase the brand’s partners, NASCAR took over Times Square and the New York City Hard Rock Café to execute a series of events from Dec. 1 to 6, reaching…
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