Napster's Grunge Approach Earns Exhibit Accolades - Event Marketer

Napster’s Grunge Approach Earns Exhibit Accolades

DB_Silver_Napster_2006 Ex
Brand: NAPSTER
Agency: GRAND CENTRAL MARKETING
Awards: EX AWARDS — BEST TRADE SHOW EXHIBIT
Year: 2006
Napster took a grassroots approach to its trade show exhibit at the DigitalLife Expo in New York: The brand went with a “garage band” feel by actually building its own garage on the show floor. Instead…
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