Mrs. Myer's Clean Day Scrubs up an In-Store Strategy - Event Marketer

Mrs. Myer’s Clean Day Scrubs up an In-Store Strategy

2016_Ex_EX_Shopper_Meyers
Brand: MRS. MEYER'S CLEAN DAY
Agency: ON BOARD EXPERIENTIAL MARKETING
Awards: EX AWARDS — BEST RETAIL/IN-STORE EVENT PROGRAM
Year: 2016
In-store displays often involve just that—displays. There’s a brand ambassador, a taste here or a spritz there, and consumers are told what aisle to find the product in. When Mrs. Meyer’s Clean Day…
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