Motorola's Tour Trailer Offers Multiple Touchpoints - Event Marketer

Motorola’s Tour Trailer Offers Multiple Touchpoints

DB_Motorola_2007 Ex
Brand: MOTOROLA
Agency: MOBILITY RESOURCE ASSOCIATES
Awards: EX AWARDS — BEST MOBILE MARKETING PROGRAM
Year: 2007

Motorola reached existing and potential customers via MotoDriven tour stops, promoting products for business applications such as radio systems, tracking devices and dispatcher solutions. The events were held at local hotels or distribution centers and, besides morning coffee and a catered lunch, included the Mobile Pavilion, a hands-on showroom staffed with dealer representatives for a wide variety of products.

The 53-foot double-expandable trailer featured colorful exterior graphics catering to emergency, health and maintenance workers. Inside, 12 plasma screens and 16 computers demonstrated products such as the MOTOTRBO Digital 2-Way Radio, Automatic License Plate Reader and more. The trailer also converted into a classroom area for 30 people.

From its launch in September through January, the Motorola tour received more than 3,500 visitors at more than 20 events for an average of 175 attendees per stop, providing an impetus for multiple sales and new clients.

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