Motorola Teams Up with Socially Active Football Celeb - Event Marketer

Motorola Teams Up with Socially Active Football Celeb

Chad Ochocinco
Brand: MOTOROLA
Agency: GENESCO SPORTS LEADER ENTERPRISES
Year: 2009
To promote its Motoblur social networking technology to football fans during the Super Bowl, Motorola teamed up with Chad Johnson (a.k.a. “Chad Ocho Cinco”), a wide receiver for the Cincinnati Bengals,…
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