Motorla Dials in on Customization at Chicago Pop-up - Event Marketer

Motorla Dials in on Customization at Chicago Pop-up

DB_Silver_Motorla_EDA 2015
Brand: MOTOROLA
Agency: ENGINE SHOP AGENCY
Awards: EXPERIENCE DESIGN AWARDS — BEST POP-UP STORE
Year: 2015

Motorola opened a custom mobile experience boutique in the heart of Chicago featuring brick walls and concrete floors and high-touch, one-to-one learning environments to promote its customizable devices. These included a “maker” table with inspiration boards and décor, and customizable trays; and a swatch wall with materials representing the device backings the brand offers, from leather to wood. The brand swapped out tech specs for premium style in a design play against the traditional stark, neutral colors of a typical mobile store.

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