Monster Deploys a Virtual Host for Registration - Event Marketer

Monster Deploys a Virtual Host for Registration

DB_Monster_2012 ETA
Brand: MONSTER
Agency: TBA GLOBAL
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF TECHNOLOGY FOR REGISTRATION/COMMUNICATIONS
Year: 2012

Monster’s annual Global Sales Conference, this year with the theme “mPower,” is one of the brand’s most important events of the year. To get the information about the event out to attendees that they needed to know, both before and during the conference, Monster deployed an all-new software by TBA Global called EventO to manage registration and provide attendee communication pre-, during-, and post-event.

It functioned as a website and was ready for any device through responsive web design, enabling it to automatically and dynamically scale for each device, providing the most optimal layout and user experience. EventO uses a Drupal CMS and integrates web forms and Dropbox to support sign-ups, contact forms, survey forms, presentation uploads and document libraries. For Monster, the platform included event information (agenda, lodging accommodations, transportation details), event registration, maps of the venue, photo and video uploads and downloadable presentations.

It featured a virtual host who participated in the EventO videos to create a conference setting and experience regardless of whether the viewer was at the event live. During the conference, 90 percent of the attendees accessed the platform, and another 1,100 members of Monster’s sales force who were not able to attend live used EventO to participate.

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