M&Ms' Star Wars Stunt Boosts Product Launch - Event Marketer

M&Ms’ Star Wars Stunt Boosts Product Launch

DB_Gold_Masterfoods_2006 Ex
Brand: MASTERFOODS
Agency: EVENTAGE
Awards: EX AWARDS — BEST P.R. STUNT
Year: 2006
Masterfoods used the hype around the release of “Star Wars Episode III: Revenge of the Sith” to roll out a new line of dark chocolate M&Ms, lining up characters from the movie to unload the very…
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