M&M's Celebrates 75 Years With Spokescandy Vignettes - Event Marketer

M&M’s Celebrates 75 Years With Spokescandy Vignettes

EDTA 2016_DigLive_MMs2
Brand: MARS
Agency: JACK MORTON WORLDWIDE WEBER SHANDWICK
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST DIGITAL + LIVE CAMPAIGN
Year: 2016
Mars kicked off a multi-media campaign celebrating the 75th anniversary of its M&M’s candies with an experience centered on its most beloved asset—the spokescandies. The idea? For 75 years, people…
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