MLS Interconnects Soccer Fans with Wearable Tech - Event Marketer

MLS Interconnects Soccer Fans with Wearable Tech

DB_Major League Soccer_2014 ETA
Brand: MAJOR LEAGUE SOCCER
Agency: FISH TECHNOLOGIES
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF RFID/NFC
Year: 2014
Major League Soccer wanted to better understand who the fans were that were attending its events and, at the same time, get a better understanding of what fans engaged with while they were there. The ultimate…
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