Mini Builds a Theme Park to Celebrate its Birthday - Event Marketer

Mini Builds a Theme Park to Celebrate its Birthday

DB_Gold_Mini_2010 Ex
Brand: MINI
Agency: GEORGE P. JOHNSON
Awards: EX AWARDS — BEST EVENT/ENVIRONMENT (CONSUMER)
Year: 2010
For the Mini United event that was established to reach out to the brand’s loyal fans, Mini knew it had to go the extra mile for its 50th year. The goals were to take attendance from 8,000 to 20,000…
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