Miller's Icehouse Brewery Rocks the Boat - Event Marketer

Miller’s Icehouse Brewery Rocks the Boat

DB_Gold_Miller_2005 Ex
Brand: MILLERCOORS
Agency: REDPEG MARKETING
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2005
Miller Brewing’s Icehouse brand hit the high seas with The Rock Boat, billed as the world’s largest floating music festival. The four-day non-stop concert took 2,500 music fans—and 30 rock bands—on…
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