Miller's Concert Series Targets Diehard Fan Influencers - Event Marketer

Miller’s Concert Series Targets Diehard Fan Influencers

DB_MGD_2004 Ex
Brand: MILLER
Agency: CLEAR CHANNEL ENTERTAINMENT
Awards: EX AWARDS — BEST PROPRIETARY PROPERTY (CONSUMER)
Year: 2004
After a successful run with Rellim in 2002, Miller was back at bat, this time with a home-grown property used to infect urban-minded consumers with MGD messages. There are those who enjoy a particular…
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