Miller Lite Program Sends Interns Across the Country - Event Marketer

Miller Lite Program Sends Interns Across the Country

DB_Gold_Miller_2014 Ex
Brand: MILLERCOORS
Agency: GMR MARKETING
Awards: EX AWARDS — BEST BUZZ MARKETING/INFLUENCER PROGRAM
Year: 2014
To leverage its partnership with the movie “The Internship” and raise awareness and consideration among men ages 21 to 34, Miller Lite created the Miller Time Internship, a promotion that turned a…
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