Miller Lite Charters a Private 'Taste Express' Train - Event Marketer

Miller Lite Charters a Private ‘Taste Express’ Train

DB_Miller_2007 Ex
Brand: MILLER
Agency: GMR MARKETING LIVE NATION
Awards: EX AWARDS — BEST PROPRIETARY PROPERTY (CONSUMER)
Year: 2007
With their grassroots feel, Miller Lite’s “Save the Taste” ads were ripe for a live event translation. The brand delivered with a proprietary music property unlike any other. Miller chartered a private…
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