Miller Captures the EDM Scene with RFID Wristbands - Event Marketer

Miller Captures the EDM Scene with RFID Wristbands

DB_Miller_2013 ETA
Brand: MILLERCOORS
Agency: FISH TECHNOLOGIES ROOTS
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF RFID/NFC
Year: 2013
Miller Genuine Draft went to Panama to bring a taste of its brand to ValleBash, the electronic dance music festival held every year in the mountains for an exclusive, invite-only crew of Facebook influencers.…
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