Microsoft's 'Digital City' Promotes New Windows Tech - Event Marketer

Microsoft’s ‘Digital City’ Promotes New Windows Tech

DB_Silver_Microsoft_2006 Ex
Brand: MICROSOFT
Agency: CRAFTSMEN INDUSTRIES
Awards: EX AWARDS — BEST VEHICLE DESIGN
Year: 2006

Creating a buzz about new Windows products was easy with the Windows on Wheels campaign, a rolling “digital city” that parked at retail centers. A 50-foot trailer featuring floor-to-ceiling Plexiglas on all sides, the vehicle housed a stylish living room and office decked out with the latest Microsoft had to offer, including a Tablet PC, Windows XP Professional, and Windows-powered digital entertainment systems. The environment allowed visitors to experience the Windows digital lifestyle right outside retail outlets where they might consider purchasing the products.

Through the course of the four-month tour, the vehicle delivered more than 13,000 one-on-one product demos, 67 percent of attendees surveyed said they would be more likely to purchase a Windows-powered entertainment product after checking out the vehicle, and 88 percent of host retail store managers surveyed said they would like to have the WoW tour stop by again in the future.

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