Microsoft Woos Consumers with Delightful Distractions - Event Marketer

Microsoft Woos Consumers with Delightful Distractions

DB_Microsoft_2014 ETA
Brand: MICROSOFT
Agency: GEOMETRY GLOBAL
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF HANDHELD TECHNOLOGY
Year: 2014
This campaign faced a formidable challenge—getting people to switch from their Apple iPhones or Android smartphones to the Microsoft Lumia. However, since more than 93 percent of U.S. computer users…
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