Microsoft Takes Over Times Square for its Windows 8 Launch

Microsoft Takes Over Times Square for its Windows 8 Launch - Event Marketer

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Microsoft Takes Over Times Square for its Windows 8 Launch

Case Study Details

Brand: MICROSOFT

Agency: R/GA

Awards: EVENT TECHNOLOGY AWARDS — BEST TOUCH- OR GESTURE-BASED EVENT INTERACTIVE

Year: 2013

Microsoft is synonymous with technology. So the technology used for the brand’s Times Square takeover for its Windows 8 launch in October 2012, was understandably awesome. To introduce consumers and…

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