Microsoft Goes Paperless with RFID at Partner Conference - Event Marketer

Microsoft Goes Paperless with RFID at Partner Conference

ETA_ComboTech_B2B_Microsoft_2015
Brand: MICROSOFT
Agency: MOSAIC THUZI
Awards: EVENT TECHNOLOGY AWARDS — BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-B)
Year: 2015

Microsoft mixed fun and functional at the Worldwide Partner Conference in July in Orlando, treating high-tech business executive attendees to a high-tech conference in one of the high-techiest landscapes—Walt Disney World and Epcot Center. With partner Thuzi, Microsoft tied the entire experience together, from social sharing to the delivery of key event information, with RFID wristbands.

The wristbands contained LED components controlled by a special infrared network set up throughout Epcot. Throughout the week, they fueled fun and provided a paper-free experience. Wristbands lit up as attendees entered special zones where customized activations such as photo kiosks were stationed.

Strategically located tap stands and scan-to-share stands at all of the events for the conference amplified social sharing at every turn. Activations included photo stations, information kiosks that delivered real-time product and event information, social check-ins and charity share stations to generate awareness for Microsoft’s nonprofit partners.

The wristband also replaced the Disney wristband for photo taking and access control inside the park and ultimately enabled Microsoft attendees to personally participate in the grand finale Epcot fireworks show. As a result, WPC-related content had an estimated reach of 4.2 million, with more than 8,000 engagements. Magical.

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