Microsoft Entices Gamers with a Hands-on Mall Program - Event Marketer

Microsoft Entices Gamers with a Hands-on Mall Program - Event Marketer

Microsoft Entices Gamers with a Hands-on Mall Program

Brand: MICROSOFT
Agency: ZED INK EPMTHREE
Awards: EX AWARDS — BEST MALL EVENT PROGRAM
Year: 2010
To increase awareness of the Xbox 360 and its capabilities, and push trials and sales of games and systems, Microsoft hit 12 markets in two phases during the holiday season last year with a series of hands-on…
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