Microsoft Entices Gamers with a Hands-on Mall Program - Event Marketer

Microsoft Entices Gamers with a Hands-on Mall Program

DB_Silver_Microsoft_2010 Ex
Brand: MICROSOFT
Agency: EPMTHREE ZED INK
Awards: EX AWARDS — BEST MALL EVENT PROGRAM
Year: 2010
To increase awareness of the Xbox 360 and its capabilities, and push trials and sales of games and systems, Microsoft hit 12 markets in two phases during the holiday season last year with a series of hands-on…
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