Microsoft Deploys an Interactive 'MultiWall' at CeBIT - Event Marketer

Microsoft Deploys an Interactive ‘MultiWall’ at CeBIT

DB_Microsoft_2012 ETA
Brand: MICROSOFT
Agency: STEREOLIZE VENTUZ TECHNOLOGY
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF A/V
Year: 2012

CeBIT is one of the largest consumer electronics exhibitions in the world, and Microsoft is always looking for innovative and exciting ways to present new products to attending media and potential customers. For last year’s show, the brand’s German branch, Microsoft Deutschland GmbH, deployed the MultiWall to inspire excitement for its new Windows 8 operating system, and show off its new workflow and structure.

The MultiWall was a way to viscerally instill the changes represented by Windows 8 by acting as a 46-foot by 13-foot interactive presentation surface. Presenters navigated through the material with a flick of the wrist on the surface. The Ventuz software that underlay the wall allowed the operators to take assets like images, films, 3D objects, text and external data, bring them together in 3D space, give them logic and animation and play them out.

The results tell the rest of the story: 75 percent of CeBIT visitors came to the Microsoft booth and 90 percent of visitors who were asked about the Multiwall stated that they thought the interactions, live video input and live illustrations helped them understand the topics and increased the value of the presentations.

Back to EventMarketer.com

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2018 Access Intelligence, LLC – All Rights Reserved. |