Michelob Ultra Delivers Sales Around PGA Tour - Event Marketer

Michelob Ultra Delivers Sales Around PGA Tour

DB_Michelob_2012 Book
Brand: MICHELOB ULTRA
Agency: GROUP360
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2012
Although Michelob Ultra is popular among the active-lifestyle set, Anheuser-Busch wanted to create a retail promotion to reach a broader base of light beer drinkers with a focus on 35- to 49-year-old males.…
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