Michelin Exhibit Features Real Section of Racetrack - Event Marketer

Michelin Exhibit Features Real Section of Racetrack

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Brand: MICHELIN
Agency: CAMPBELL-EWALD
Awards: EX AWARDS — BEST TRADE SHOW EXHIBIT
Year: 2005
Michelin brought its own piece of the racetrack to the Specialty Equipment Market Association’s Las Vegas trade show. The goal: Support its positioning among automotive experts as the go-to brand of…
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