Mercedes-Benz Engages Younger Demo on Concert Tour - Event Marketer

Mercedes-Benz Engages Younger Demo on Concert Tour

2016_Ex_EX_MultiMarketB2C_Mercdes
Brand: MERCEDES-BENZ
Agency: ENGINE SHOP AGENCY
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (CONSUMER)
Year: 2016
To increase its cool factor and positive brand sentiment among millennials, Mercedes-Benz used the Evolution Tour, intimate concert experiences to help the brand align with music, art, fashion and technology…
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