McDonald's Turns NASCAR Fans into a Pit Crew with VR - Event Marketer

McDonald’s Turns NASCAR Fans into a Pit Crew with VR

db_mcdonalds_edta_2016
Brand: MCDONALD'S
Agency: EVOLVE CONCEPTS KEMPERLESNIK NEXT/NOW
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST HIGH-TECH AUDIENCE INTERACTION
Year: 2016
McDonald’s redefined “drive thru” over the summer with a high-octane racing experience that helped the brand capitalize on its NASCAR presence and connect with the property’s biggest fans. Leveraging…
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