McDonald's Serves Up the Big Mac of Event Apps - Event Marketer

McDonald’s Serves Up the Big Mac of Event Apps

DB_McDonalds_2014 ETA
Brand: MCDONALD'S
Agency: KINDLE COMMUNICATIONS URBAN AIRSHIP
Awards: EVENT TECHNOLOGY AWARDS — BEST EVENT APP
Year: 2014
McDonald’s Worldwide Convention this year served up a Big Mac of an app that together with its redesigned website and an on-site engagement center transformed its 15,000 attendees into active digital…
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