McDonald's Road Trip Targets Savvy Young Adults - Event Marketer

McDonald’s Road Trip Targets Savvy Young Adults

DB_McDonalds_2007 Ex
Brand: MCDONALD'S
Agency: GMR MARKETING
Awards: EX AWARDS — BEST MOBILE MARKETING PROGRAM
Year: 2007
McDonald’s hit the road with two equally difficult objectives at the top of its list: connect with marketing-averse young adults during the busy summer season and differentiate Mickey D’s from the…
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