McDonald's App Brings the Supply Chain into Focus

McDonald's App Brings the Supply Chain into Focus - Event Marketer

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McDonald’s App Brings the Supply Chain into Focus

Case Study Details

Brand: MCDONALD'S

Agency: HELIOS INTERACTIVE TECHNOLOGIES

Awards: EVENT TECHNOLOGY AWARDS — BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-B)

Year: 2012

McDonald’s Marketplace presented information about quality assurance in the company’s supply chain via an iPad app in a “Farmer’s Market” exhibit area at the 2012 Worldwide Convention. Content…

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