McDonald's App Brings the Supply Chain into Focus - Event Marketer

McDonald’s App Brings the Supply Chain into Focus

DB_McDonalds_2012 ETA
Brand: MCDONALD'S
Agency: HELIOS INTERACTIVE TECHNOLOGIES
Awards: EVENT TECHNOLOGY AWARDS — BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-B)
Year: 2012
McDonald’s Marketplace presented information about quality assurance in the company’s supply chain via an iPad app in a “Farmer’s Market” exhibit area at the 2012 Worldwide Convention. Content…
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