Maxwell House Outfits Toll Booth Workers with Coffee - Event Marketer

Maxwell House Outfits Toll Booth Workers with Coffee

DB_MaxwellOlympus_2008-Ex
Brand: KRAFT MAXWELL HOUSE
Agency: OGILVYACTION
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (CONSUMER)
Year: 2008
Maxwell House had to come up with a way to cater to consumers’ evolving caffeine palettes while maintaining its simple cup o’ joe appeal. So it created a new blend of 100 percent Arabica beans. All…
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