Mattel's Twitter Vending Machine Drives Booth Buzz - Event Marketer

Mattel’s Twitter Vending Machine Drives Booth Buzz

mattell_vending_auto
Brand: MATTEL
Agency: TROJANONE
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF A SINGLE TECHNOLOGY (B-TO-C)
Year: 2013
At this year’s Canadian International Auto Show, Chevrolet Canada featured in its exhibit a special Hot Wheels-inspired blue Camaro that hit the market early this year for a limited time. It was a significant…
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