Mattel’s Color Shifters Tour Hits Canadian Highways - Event Marketer

Mattel’s Color Shifters Tour Hits Canadian Highways

DB_Mattel_Book1
Brand: MATTEL
Agency: TROJANONE
Year: 2010
To introduce Canadian kids and their parents to its new Color Shifters line of diecast cars, Mattel’s Hot Wheels brand created a life-sized color shifting Ford Mustang, which it showed off in 50 markets…
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