MasterCard's Rugby Sponsorship Offers #44DaysofCrazy - Event Marketer

MasterCard’s Rugby Sponsorship Offers #44DaysofCrazy

016 Ex_EX_Sports_Mastercard
Brand: MASTERCARD
Agency: OCTAGON
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2016
MasterCard isn’t known for its heritage in rugby, so to give its brand a boost throughout its sponsorship of the 2015 Rugby World Cup, it unleashed #44daysofcrazy—a series of surprise and delight experiences…
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