MasterCard Customers Enjoy Dinner at Iconic Venues - Event Marketer

MasterCard Customers Enjoy Dinner at Iconic Venues

DB_Mastercard_Mulit Market_EX 2017
Brand: MASTERCARD
Agency: OCTAGON
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (CONSUMER)
Year: 2017

Ever the experiential brand, MasterCard’s belief that experiences matter more than material things last year translated into 55 “priceless” culinary experiences that brought cardmembers to unexpected—and iconic—venues across the country. From a four-course meal on the legendary Paramount Pictures Studios lot, to dinner on the field at Dodger Stadium, the brand treated affluent customers to unforgettable experiences and unlimited access in 10 markets.

Each engagement was as dynamic as the city it was hosted in. In Boston, attendees dined on fare whipped up by the city’s most notable chef, Ken Oringer, and enjoyed the music of a local string quartet at the Isabella Stewart Gardner Museum. In New York City, cardmembers shared a meal atop the largest building in North America, One World Observatory, with a private dinner curated by Chef Matthew Eland and a Q&A led by New York Yankees legend Mariano Rivera. And the list goes on.

All in all, more than 2,000 MasterCard customers participated in the 2016 program, and the culinary talent was expanded to include more than 30 of the nation’s top chefs. Now that’s bringing something to the table.

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