Malibu Brings Summer to Life with Station Invasion - Event Marketer

Malibu Brings Summer to Life with Station Invasion

DB_Malibu_2012 Book
Brand: PERNOD RICARD
Agency: LEGACY MARKETING PARTNERS
Awards: EX AWARDS — BEST PROPRIETARY PROPERTY (CONSUMER)
Year: 2012
Malibu Rum’s Station Invasion program presented by Radio Maliboom Boom was a 10-city concert tour that kicked off with a nationwide Summer Correspondent Search. Consumers submitted videos to Malibu via…
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