Macanudo Takes Rolling Cigar Lounge to Top Retailers - Event Marketer

Macanudo Takes Rolling Cigar Lounge to Top Retailers - Event Marketer
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Macanudo Takes Rolling Cigar Lounge to Top Retailers

Brand: MACANUDO
Agency: MOMENTUM WORLDWIDE
Awards: EX AWARDS — BEST MOBILE MARKETING PROGRAM
Year: 2005
In an effort to boost retail sales and reinforce its premium positioning, Macanudo took the American Passion Tour—a 45-foot cigar lounge on wheels—to top retail accounts. The rig’s interior was modeled…
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