Lunchables Mobile Tour Keeps Youngsters' Bellies Full - Event Marketer

Lunchables Mobile Tour Keeps Youngsters’ Bellies Full

DB_Gold_Lunchables_2010 Ex
Brand: KRAFT
Agency: PIERCESMARTFUSION
Awards: EX AWARDS — BEST MOBILE MARKETING PROGRAM
Year: 2010
To drive sampling of its Lunchables product among six- to 12-year-old children and their moms, Kraft took to the highway last year with two Lunch Your Tummy Right mobile tours—one that hit large fairs…
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