Lufthansa Launch Event Lures Techy-Savvy Consumers - Event Marketer

Lufthansa Launch Event Lures Techy-Savvy Consumers

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Brand: LUFTHANSA AIRLINES
Agency: BRISK INTERACTIVE DEPARTMENT ZERO MMGY GLOBAL
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST HIGH-TECH AUDIENCE INTERACTION
Year: 2016
Lufthansa Airlines touched down in San Jose’s Silicon Valley district with a triple-threat activation strategy that helped bridge two cultures while promoting its new non-stop service between San Jose…
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