Lucky Charms Unlocks a New Target at WorldPride Event - Event Marketer

Lucky Charms Unlocks a New Target at WorldPride Event

DB_GeneralMills_2015 Ex
Brand: GENERAL MILLS
Agency: DIAMOND INTEGRATED MARKETING
Awards: EX AWARDS — BEST ACTIVATION OF A CAUSE SPONSORSHIP/COMMUNITY TIE-IN
Year: 2015
As a sweetened cereal in a declining category, General Mills’ Lucky Charms is an off-trend breakfast option, but its colorful activation at WorldPride in Toronto, the largest human rights gathering…
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