LU Biscuits Plays up French Heritage with the LU Café - Event Marketer

LU Biscuits Plays up French Heritage with the LU Café

DB_Gold_Lu Cafe - Kraft_2009 Ex
Brand: KRAFT
Agency: PIERCE
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2009
LU Biscuits, most recognized for its Le Petit Ecolier biscuit, was looking to drive awareness and trial in key markets for what it calls its “chic little biscuit.” But as a brand found on supermarket…
Back to EventMarketer.com

© 2017 Access Intelligence, LLC – All Rights Reserved. |